Net7 (short for Northeast Territories Seven States) was a division of Verizon Information Services. They needed a logo to create a team identity within the larger whole of the corporation. Additionally, the logo had to fit within Verizon’s stringent brand standards. The shape of the seven correlates with the red checkmark in the Verizon Corporate logo, while at the same time, emphasizing the growth, strength and success of the Net7 team in the bold upward-pointing arrow it creates.