When Idearc Media purchased a small SEM company and created Idearc Search Marketing, a distinct identity was developed to promote the new division via multiple sales channels. The good news? Everyone loved the new look. The bad news? Various internal groups needed to develop sales materials but had no brand guidelines. The solution? We created a high-level “summary” of the brand standards their staff could work from while the more in-depth brand identity guide book was in the process of production.